Major Businesses
ACNielsen
ACNielsen is the world’s leading marketing information provider, primarily serving manufacturers and retailers of Fast Moving Consumer Goods (FMCG). Offering services in more than 100 countries, ACNielsen provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's retail and consumer market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns. LEARN MORE
ACNielsen Analytic Consulting
ACNielsen Analytic Consulting helps clients address such key business issues as pricing, promotion, marketing mix, assortment and product rationalization, category placement, category structure and in-store, in-market auditing and testing. LEARN MORE
ACNielsen Hci
ACNielsen HCI is a global pharmaceutical promotion research organization and a recognized leader in physician and consumer promotion budgeting, planning, message and ad measurement and campaign analysis. Since 1982, its strategic promotion expertise has powered sales, profitability and competitive advantage for pharmaceutical companies through a unique blend of integrated quantitative and qualitative research. LEARN MORE
ACNielsen Homescan & Spectra
ACNielsen Homescan & Spectra delivers consumer and shopper insights that create marketing efficiency for Fast Moving Consumer Goods (FMCG) companies through world-class segmentation and targeting services. Homescan solutions are the premier global source of longitudinal consumer purchase behavior, demographic profiles, integrated attitudes & usage information and evaluations of the impact of media on actual behavior. Spectra solutions provide clients with world-class segmentation and targeting services that help them identify high-value consumers, uncover new opportunities to communicate with specific consumer segments and execute marketing and sales efforts at the store level.
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BASES
BASES is the world’s leading provider of pre-market consumer insights for marketers of consumer package goods. BASES combines primary consumer research with state-of-the-art forecasting techniques to estimate the sales potential of new product initiatives prior to market entry. LEARN MORE
Claritas
Claritas provides companies with the most accurate and reliable marketing research demographic data, marketing software and market segmentation services to make the smartest business decisions. Claritas helps clients increase profitability, select the best site locations and market more efficiently and effectively by targeting the most profitable customers. LEARN MORE
Decisions Made Easy
Decisions Made Easy (DME) is dedicated to helping consumer-packaged goods manufacturers more effectively manage, analyze, present and act upon their sales and supply chain data. DME software and services integrate point-of-sale and other marketing and consumer information behind the client’s firewall to support better service to retailers and their shoppers. LEARN MORE
IMS
IMS is the leading international provider of information systems and solutions for the media industry. We are experts in producing easy-to-use, yet sophisticated, media planning and analysis software for both industry and proprietary research. LEARN MORE
Nielsen Business Media
Nielsen Business Media is a leading market-focused provider of integrated information and sales and marketing solutions, helping businesses go to market more effectively and efficiently. With 42 publications, over 60 trade shows and 185 digital products and services, Nielsen Business Media serves six major market groups and 29 individual markets, spanning the entertainment, media and marketing, retail, travel and performance, and design industries. LEARN MORE
Nielsen Entertainment
Nielsen Entertainment provides market information, creative testing, marketing
solutions and analytical tools in 16 markets around the world, including
major cities in the U.S., Europe, Latin America and Asia Pacific. The division
includes five business units focused on film, music, home entertainment,
books, and interactive entertainment.
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Nielsen iag
Nielsen IAG collects metrics about every ad, product placement, and program sponsorship occurring across all broadcast and major cable networks during primetime. We conduct over 100,000 surveys daily about the television programs panelists watched the night before, giving marketers the ability to optimize the in-flight performance of their campaigns.
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Nielsen Media Research
Nielsen Media Research is the world’s leading provider of television, radio and print audience measurement and advertising information services. Nielsen provides comprehensive television audience measurement at national and local levels in the U.S. and, through its AGB Nielsen Media Research joint venture, in 30 countries around the world. Nielsen also provides information about advertising expenditures and creative content in worldwide markets.
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Nielsen online
Nielsen Online, a service of The Nielsen Company, is a “start-up” with ten years of history in delivering innovative solutions to clients. Formed by the combination of Nielsen//NetRatings and Nielsen BuzzMetrics, Nielsen Online provides independent measurement and analysis of online audiences, advertising, video, blogs, consumer-generated media, word of mouth, commerce and consumer behavior. LEARN MORE
Nielsen Outdoor
Nielsen Outdoor is launching the first service to measure the impact and effectiveness of outdoor advertising. The service uses Global Position Satellite (GPS) technology to track consumers’ exposure to outdoor advertising. LEARN MORE
Nielsen Preview
Nielsen PreView provides exclusive industry intelligence by fostering a participatory membership of feedback. Members of NielsenPreView.com guide future research topics by rating, commenting and voting upon the most current library. By modeling and analyzing various Nielsen informational assets, we provide our members a shared resource of insights and direction. LEARN MORE
Nielsen Sports
Nielsen Sports helps advertisers and sports franchises measure the impact and value of sponsored media at televised sports events and understand the impact of sports media on consumers’ purchasing behavior. LEARN MORE
PERQ/HCI
PERQ/HCI reports on advertising expenditures and content in healthcare journals in the U.S. Its services cover a variety of healthcare market segments and are used by over 95% of the nation’s major pharmaceutical advertising agencies. LEARN MORE
Scarborough Research
Scarborough Research measures the shopping patterns, lifestyles and media habits of U.S. consumers. Businesses use Scarborough data to buy and sell media, acquire and retain customers, develop business plans, increase market penetration, roll-out new products, distinguish brands, better understand the marketplace and monitor competitors. LEARN MORE
SRDS
SRDS is the leading provider of media rates and data. SRDS connects buyers and sellers through sources that offer comprehensive coverage of traditional media - such as magazines, newspapers, television, direct marketing and radio - as well as today's alternative marketing opportunities - such as online and out-of-home. LEARN MORE
nielsen mobile
Nielsen Mobile, a division of The Nielsen Company, is the world’s largest provider of syndicated consumer research to the telecom and mobile media markets. Since 1998, executives at service providers, device manufacturers, content providers, and retailers have relied on Nielsen Mobile data to make confident competitive strategy, marketing and resource allocation decisions. Nielsen Mobile uses its unique measurement tools and large-scale consumer panels to completely understand the digital consumer’s behavior, attitudes and experience..
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