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December 18 , 2008
Overall Ad Spending Is Down 0.6%, Nielsen Reports, Despite Gains In Television Ad Spending
Advertising spending declined by just 0.6% through the first three quarters of 2008 compared to the same period last year, according to preliminary figures released today by The Nielsen Company.
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December 17 , 2008
Weekdays Outpace Weekends For Online Video Viewing, According To Nielsen Online
Nielsen Online, a service of The Nielsen Company, today announced that 65 percent of online video viewers stream content between 9am – 5pm Monday through Friday, compared to 51 percent of online video viewers who log on between 6am – 8pm on weekends.
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December 17 , 2008
Nielsen Signs Constellation Brands
The Nielsen Company today announced it has a signed a new, long-term contract with Constellation Brands, Inc., a leading international producer and marketer of wine, spirits and imported beers, to measure product movement, as well as to provide access to Nielsen’s database of more than 700,000 U.S. retail and on-premise locations.
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